Family fashion
Family fashion
Embedded Files
Family Fashion was designed to make shopping for stylish, high-quality kids’ clothes quick and easy for busy parents. With features like family-matching options, fast delivery, and a friendly, elegant shopping experience, we bring designer fashion right to families’ doorsteps.
The Problem
The Problem
Parents want stylish, high-quality clothing for their kids but often don’t have time to shop. Many options lack the convenience, speed, and personal touch they need
Our Solution
Our Solution
Family Fashion makes shopping easy and enjoyable, offering designer outfits for the whole family with personalized recommendations, fast delivery, and live support—all in one friendly, elegant app.
Discover Phase
Discover Phase
After figuring out the problems, thinking of solutions, and planning my next steps, it was time to learn more using different research methods.
Qualitative Research
Qualitative Research
I interviewed five people to understand what features they expect from a shopping app and how it can simplify the purchasing process. Here are some sample questions
Introduce yourself and your profession.
Describe your daily routine.
Have you used online shopping platforms before. If so, which ones .
What are the most valuable features you expect from a family fashion app.
What challenges do you face when using similar platforms.
Key insights derived from the Interviews
Key insights derived from the Interviews
Time-Saving Convenience : Parents want a quick, easy shopping experience to save time in their busy schedules.
Desire for Stylish, Quality Outfits : Users prioritize finding high-quality.
Interest in Family Matching Options : Many parents love the idea of coordinating outfits for family events or photos, making family-matching options highly desirable.
Demand for Reliable Delivery and Support : Fast delivery and responsive customer support are essential to creating trust and satisfaction with the service.
Qualitative Research
Qualitative Research
To gain a deeper understanding of our target audience’s needs and preferences, we conducted an online survey using Google Forms. This allowed us to gather structured feedback and uncover valuable patterns that inform the development of a shopping experience tailored to busy parents.
Twenty parents participated in the survey, sharing insights into their shopping habits and expectations. Their feedback was instrumental in identifying key areas for improvement and opportunities to enhance the app. This collaboration provided us with a well-rounded perspective on what parents look for in a family-focused fashion app.
Key insights derived from the Survey
Key insights derived from the Survey
70% of parents want a time-saving shopping experience with quick access to matching family outfits.
65% prioritize high-quality, designer options to make their family feel stylish and confident.
60% expressed the need for personalized recommendations to simplify their decision-making process.
75% value fast, reliable delivery as essential for a positive shopping experience.
55% prefer a user-friendly interface with easy navigation and support features like live chat for a seamless experience.
Benchmark List
Benchmark List
Define Phase
Define Phase
User Persona
User Persona
Define Phase
Define Phase
Sitemap
Sitemap
Affinity Map
Affinity Map
Design Phase
Design Phase
Design Phase
Design Phase
Challenges we encountered in the wireframe and how we resolved them .
Most participants want option to order a single piece from a complete family set.
Most participants want option to order a single piece from a complete family set.
7 of 10 participants want the option to order a single piece from a complete family set .
Not all participants who needed to order a single piece felt the same level of frustration.
“My kids ruin their clothes often. I wish I could order just one item without having to buy the whole set again.” (P5)
Page updated
Google Sites
Report abuse